Search Engine Optimization Growth Plan

The goal of Search Engine Optimization (SEO) is to boost your results when someone searches for the goods and/or services that your business offers. The higher you rank in search results, the more traffic to your site. The ultimate goal of this exercise is to be on the first page of Google. There are many aspects to achieving this and it doesn’t happen overnight. There is a methodology to it that takes time to accomplish and ongoing efforts to maintain once achieved. We’ve outlined our strategy below.

Stage 1: Initial Review & Analysis

Duration: 1 Week | Timeline: 1st week
On-Page Activity Includes:

In-Depth Site Analysis
Duplicate Content Check
Competition Analysis
Keyword Analysis
Baseline Ranking
Keyword URL Mapping
Broken Links Check
Google Penalty Check

Off-Page Activity Includes:

Backlink Analysis
Competitor Backlink Analysis
Toxic Link Analysis

Stage 2: Webmaster Account Setup/Audit

Duration: 1 Week | Timeline: 2nd week
Technical SEO Activity Includes:

Optimizing Meta Title
Optimizing Meta Description
Google My Business Setup & Verification
Google Search Console Setup (If Required)
Google Analytics Setup (If Required)

Off-Page Activity Includes:

Profile Creation
Social Bookmarking
Image Sharing

Stage 3: On-Page Optimization

Duration: (2 Weeks) | Timeline: 3rd Week and 4th Week
On-Page Activity Includes:

Internal Linking Structure Optimization (Navigation)
Website Architecture Analysis
Website Loading Time Check and Optimization
Search Bots File Setup
New Page Suggestions
On-Site Blog Optimization
Data Highlighting
Broken Links Analysis Report
Duplicate Pages and Content Checking
Header Tags Optimization H1, H2, and H3
Content Optimization for Optimal Keyword Density
Image Optimization
Hyperlink and External Link Optimization
Dynamic Google Sitemap(sitemap.xml) Development
Canonical Issue Check and Update
Adding Geolocation Tags
Footer Links Optimization & Suggestions

Off-Page Activity Includes:

PPT Submission
PDF Submission
Blog Submission
Blog Promotion

Stage 4: Local Search Optimization & Content Marketing

Duration: (1 Week) | Timeline: 5th week
Local Search Optimization:

Google My Business Post
Local Business Directory/ Citations
Customer Reviews/Ratings Submissions

Content Marketing:

Blog Writing

Off-Page Activity Includes:

Classified Ads Posting
Business Listing
Business Profile

Stage 5: Growth Stage

Duration: (Ongoing Monthly) | Timeline: 6th Week Onwards
Quality Backlink Activity Includes:

Blog Submission
Social Bookmarking
Classified Ads Posting
Business Listing
Business Profile
PPT Submission
PDF Submission
Profile Creation
Blog Promotion
Image Sharing