Search Engine Optimization Growth Plan

seo

The goal of Search Engine Optimization (SEO) is to boost your results when someone searches for the goods and/or services that your business offers. The higher you rank in search results, the more traffic to your site. The ultimate goal of this exercise is to be on the first page of Google. There are many aspects to achieving this and it doesn’t happen overnight. There is a methodology to it that takes time to accomplish and ongoing efforts to maintain once achieved. We’ve outlined our strategy below.

Stage 1: Initial Review & Analysis

Duration: 1 Week | Timeline: 1st week
On-Page Activity Includes:
  • In-Depth Site Analysis
  • Duplicate Content Check
  • Competition Analysis
  • Keyword Analysis
  • Baseline Ranking
  • Keyword URL Mapping
  • Broken Links Check
  • Google Penalty Check
Off-Page Activity Includes:
  • Backlink Analysis
  • Competitor Backlink Analysis
  • Toxic Link Analysis

Stage 2: Webmaster Account Setup/Audit

Duration: 1 Week | Timeline: 2nd week
Technical SEO Activity Includes:
  • Optimizing Meta Title
  • Optimizing Meta Description
  • Google My Business Setup & Verification
  • Google Search Console Setup (If Required)
  • Google Analytics Setup (If Required)
Off-Page Activity Includes:
  • Profile Creation
  • Social Bookmarking
  • Image Sharing

Stage 3: On-Page Optimization

Duration: (2 Weeks) | Timeline: 3rd Week and 4th Week
On-Page Activity Includes:
  • Internal Linking Structure Optimization (Navigation)
  • Website Architecture Analysis
  • Website Loading Time Check and Optimization
  • Search Bots File Setup
  • New Page Suggestions
  • On-Site Blog Optimization
  • Data Highlighting
  • Broken Links Analysis Report
  • Duplicate Pages and Content Checking
  • Header Tags Optimization H1, H2, and H3
  • Content Optimization for Optimal Keyword Density
  • Image Optimization
  • Hyperlink and External Link Optimization
  • Dynamic Google Sitemap(sitemap.xml) Development
  • Canonical Issue Check and Update
  • Adding Geolocation Tags
  • Footer Links Optimization & Suggestions
Off-Page Activity Includes:
  • PPT Submission
  • PDF Submission
  • Blog Submission
  • Blog Promotion

Stage 4: Local Search Optimization & Content Marketing

Duration: (1 Week) | Timeline: 5th week
Local Search Optimization:
  • Google My Business Post
  • Local Business Directory/ Citations
  • Customer Reviews/Ratings Submissions
Content Marketing:
  • Blog Writing
Off-Page Activity Includes:
  • Classified Ads Posting
  • Business Listing
  • Business Profile

Stage 5: Growth Stage

Duration: (Ongoing Monthly) | Timeline: 6th Week Onwards
Quality Backlink Activity Includes:
  • Blog Submission
  • Social Bookmarking
  • Classified Ads Posting
  • Business Listing
  • Business Profile
  • PPT Submission
  • PDF Submission
  • Profile Creation
  • Blog Promotion
  • Image Sharing

Accountability

Phase Reports:
  • SEO Activity Reports
Monthly Report
  • Keyword Ranking Report
  • Google Analytics Report
  • Google My Business (GMB) Insights Report